Streaming is showing year-on-year growth and bringing success for many UK artists.
BPI (The British Phonographic Industry) have today revealed new data from streaming giant Spotify. They inform us that 1 in 5 (19%) tracks streamed worldwide via Spotify in 2014, have been recorded by UK artists. This includes artists such as Coldplay, One Direction, Florence + the Machine, Arctic Monkeys, Royal Blood, Lily Allen and Mumford & Sons.
Ed Sheeran made streaming history with his latest album ‘X’ earlier this year. The record received the highest number of album streams in week one, accounting for 23,792,476 streams.
More recently, streaming success comes in the form of the EDM giant Calvin Harris. His latest single ‘Blame’ is the first track to surpass 10m streams in a week through Spotify in October 2014.
A huge growth in music consumption via streaming services is predicted in the UK. This year alone, UK music lovers have streamed an impressive 10.2 billion tracks so far, equivalent to 160 streams for each person in the country. In 2013 the number of streams amounted to 5.4 billion.
Clean Bandit, a British dance group (shown in above picture), currently hold the distinction of the most-streamed track of 2014 with ‘Rather Be’ (featuring Jess Glynne) which has been streamed more than 32 million times.
BPI and BRIT Awards Chief Executive, Geoff Taylor, says:
“Streaming music continues to surge forward at record speed with over 10bn streams served so far this year – nearly double last year’s figure. We have soared past the landmark of 300m audio streams a week, adding another milestone as we continue to mark a Decade of Digital.”